London Eye: Olympic Twitter feed Lightshow

Written by acdc on July 26, 2012>

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Every night during the Olympics, the iconic London Eye will be lit up to reflect the percentage of positive comments on the Twitter feed #Energy2012. EDF Energy sponsor’s the¬†lightshow and if, for example, the nation’s energy is 75% positive, three quarters of the wheel will light up, YouTube video here.

Real-time “social sentiment tracking” splits the tweets into positive and negative conversations and filters them through a programme, which systematically converts them into a lightshow.

EDF Energy called it the “world’s first social media driven lightshow.” More detail on¬†http://www.bbc.co.uk/news/uk-england-london-18918318

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